The Hero

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The Hero is real viral campaign with its 26.1 million visits in 12 weeks. The campaign has launched by Draftfcb Sweden for their client Radiotjänst, Sweden’s public TV and Radio license fee collector.

The film totally fits to the aim of the campaign. Draftfcb says that, Radiotjänst wanted to show the young metropolitan target audience in Sweden that they are an important part of the Swedish public service system and get them to start paying the broadcast fee.   Knowing that this audience frequently uses the Internet and takes many things for granted in their “it’s all about me” world, the idea was to appeal to them by giving them an opportunity to star in their own film — as the hero of the world. At the end, the site had 66 million page view in 230 countries.

Here is my The Hero film.

2009 MMA Global Mobile Marketing Award Winners

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It is a late news but the Fifth Annual Global Mobile Marketing Award winners were announced for 2009. Two Turkish campaign were also awarded. The list below includes some of the winners that I was able to find detailed info.

Mobile Innovation: Creativity

Pepsi Makes Your Day, Rabarba Ietisim Hizmetleri

Mobile Messaging Campaign

Kraft Foods Turkey / Patos, Mobilera

Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell

Mobile Display Campaign

Pizza Hut iPhone App; Pizza Hut; Inc.

Puma F Wan, Phonevalley

Virtual Zippo Lighter App, Moderati, Inc.

Emerging Technology Campaign

Fanta More Play, The Hyperfactory

Cadbury Be The Gorilla, The Hyperfactory

Multi -Mobile Channel Campaign

Sony Quantum Code, AURA Interactive

Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI A. S.

Mobile Social Media Campaign

The Fastest on Facebook, Mobile Dreams Factory

Sony Quantum Code, AURA Interactive

Cross-Media Integration Campaign

Who Killed Summer 09 (Vodafone Group), OMD Mobile

Best Mobile Campaign Overall: (three-way tie)

Who Killed Summer 09 (Vodafone Group), OMD Mobile

MMA Industry Awards for Innovation: Social Impact

Text ALIVE Mobile Donations, Mobile Accord Inc.

Multicultural Agency of the Year: Latinworks

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Ad Age recently announced their annual Agency A List and Latinworks was selected Multicultural Agency of the Year for 2009. One more time, I noticed how lucky I was with working at Latinworks at some part of my life ( a five month long internship).

Last year, Latinworks’ Starburst commercial won Silver Lion at Cannes Advertising Festival and for the first time a U.S Hispanic agency won a silver award.

Bud Light Classroom commercial is one of the other famous work of Latinworks, which was also awarded with Bronze Lion at Cannes. This funny spot for Anheuser-Busch features comedian Carlos Mencia teaching a group of immigrants how to order a Bud Light in English slang. The commercial was named as the most watched spot among all commercials that aired during the Super Bowl by TiVo in 2008. And, the follow up commercial came for the next Super Bowl with “Language of Love”. This time  Mencia tries to coach of his students in the art of picking up women, by convincing the guys that American women love foreign accents. I hope to hear Latinworks’ name more..

Next Generation Effectiveness – Paranormal Activity

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Paranormal Activity, the low-budget movie had created buzz with some support of online listing firm Eventful. Eventful is a site that lets users request an artist come to their town – enough requests, and the site will arrange the gig. Paramount Pictures used this to promote their movie, by setting up a page on Eventful, and asking people to request the film.

At first, Paramount Pictures planned to release the film in the Top 10 cities where the most moviegoers requested it. Later, Paramount promised to release “Paranormal Activity” nationwide if it got 1 million moviegoers to demand it. And, Paramount had its 1 million requests on Eventful.

Eventful also has a widget that appears on artists’ Facebook  and MySpace pages so fans can vote there. When fans demand an appearance, they can post it on their social-networking sites or on Twiter.

We are lucky to have a website in Turkey similar to Eventful, which is kimgelsin.com. This website is mostly focus on music industry but still might be an attractive medium for companies.

Top News Stories of 2009

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The website Journalism.org monitored the news from 55 outlets every week, calculated what percent of the week’s print, television, radio, and internet reporting is devoted to each story. At the end, the picture above was created by GOOD Magazine. It seems economic crisis and health care reform news took the biggest part in 2009. For details, please see GOOD Magazine.

Top Social Media Monitors

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I will just list some of the top social media monitors. These technologies are emerging to help companies keep track of  the conversations exploding online. This entry will be very helpful as a guide for digital media people who are being asked by their clients more and more about how to monitor the conversations going on online world.

Nielsen Buzz Metrics; uncovers and integrates data-driven insights culled from nearly 100 million blogs, social networks, groups, and boards.

Cymfony TNS; a division of TNS Media Group provides solutions to professionals in marketing, research, and communications. Their services range from creating a social media strategy to  developing social media analysis or monitoring blogs.

Biz360; measures and analyzes news media and consumer opinion information from a vast amount of traditional and social media sources.

Visible Technologies; tracks social media conversations, also participates in these discussions by placing the messages. Visible Technologjes has a strategic partnership with WWP.

Webtrends Social Measurement; offers a self-service platform with an interface ranging from monitoring millions of blogs, video-sharing sites and other social media venues, segmenting and sorting any conversation any number of ways, integrating keywords that appear prominently within the tag clouds, viewing text, videos, pictures from social media on the interface. All and more of these powered by Radian6.

Radian6; another tool that helps companies to listen, measure and engage in social media.

Scoutlabs; monitors and sorts by what/who is most important to pay attention to, monitor important Tweets, blogs, photos and videos all in one place, filter by negative or positive to read rants and raves, compare buzz for you and the competition, see quotes on a very well designed dashboard.

Backtype; a real-time conversational search engine.

Filtrbox; has a partnership with Radian6.

And a Turkish company, Buzzical Olcumleme. The only thing I know about them, they measured the latest Gittigidiyor.com viral campaign.

*http://www.readwriteweb.com/archives/whats_next_in_social_media_monitoring.php

The Auteurs

The Auteurs is a great movie site from a MIT graduate, Efe Cakarel, which is listed as one of the top movie site with Netflix and IMDB,  For now, we are not able to watch all the movies from Turkey region, but still there are lots of choice to discover.

22 Facebook Funded Startups

Recently, 22 Facebook related startups were announced to press at the FbFund Demo Day.

I highlighted some of them below. For now, my favourite is definitely http://friendradio.fm. I began to watch Youtube video of all my Facebook friends’ songs in seconds. It’s an application very easy to use, simple and well designed. And, the second is wildfireapp. Wildfire is an online software application that enables businesses and organizations of all sizes to easily create their own attractive, branded interactive campaigns (e.g. sweepstakes, contests, give-aways, incentive-based surveys etc).

A standard social campaign costs about $0.99 to $2.99 each day which is a reasonable price.

geckogo.com, It is a social tool for tracking your travel and discovering new places to go.

friendradio.fm, This app takes the favorite music of your Facebook friends and lets you listen to it in a social music player.

be-sociable, It’s a tool to drive sales by using social graphs to show friend and word-of-mouth recommendations on ecommerce websites.

wildfireapp.com, It allows you to create branded promotions on Facebook and elsewhere.

Workstir: It lets you connect with local service providers (contractors, plumbers, photographers etc.).

Digital Family Tree

A brief look to top media, web portal and agency companies.