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Author Archives Burcu Arikan

A Hyperlocal Web Project

I have recently discovered a website called The Bold Italic, a great hyperlocal project for San Franciscans.  The website is developed by IDEO for Gannett, one of the largest media company in the United States.
As they describe it, their mission is  to help people become better locals, equipping their members with rare local intel, backstory and [...]

Posted 25 July 2010 § observed ‡ Comments (0) ° Tagged: , ,

Eastpak – I am the Bag

One of the best campaigns I have seen lately belongs to Eastpak. Referring to their “Built to Resist” motto, various characters are seen mentioning the product’s strong, tough and contrary standing on their campaign videos. All the videos reminded me Fantastic Film Festival at Austin. During the fest we were seeing the most absurd films [...]

Posted 07 May 2010 § Uncategorized ‡ Comments (0) °

Gowalla, Cornify and Vark at SXSW 2010

At the SXSW 2010 Awards, Gowalla beat Foursquare in the mobile category. The reason might be Gowalla is using GPS data to confirm a person is actually at the stated place, whereas Foursquare does not.
Another most talked website is  Cornify which had the People’s Choice Award. It generates a button you put on your blog and [...]

Posted 15 April 2010 § learned ‡ Comments (0) ° Tagged: , , ,

Jumping in to Foursquare Reviewing Location-Based Games for Business
View more presentations from Flair Media.

Posted 04 April 2010 § Uncategorized ‡ Comments (0) °

10 Website Traffic Tips To Get More Visitors To Your Site More Often
View more presentations from JeremyGislason.

Posted 28 March 2010 § Uncategorized ‡ Comments (0) °

Youtube’s Partner Program Independent Musicians

Youtube launched a partner program at SXSW 2010 called Musicians Wanted. Musicians who are accepted by Youtube will be able to make money when their Youtube videos are embedded on external websites, including music blogs. They’ll also get to add tour dates and “buy” links for music, merchandise and receive advertising generated from pre-roll, text [...]

Posted 21 March 2010 § learned ‡ Comments (0) ° Tagged: , , ,

The South by Southwest Festival 2010

Only two days left to the end of this year’s SXSW Festival. One more time, I’m so jealous of people who attending to the festival. SXSW Interactive is getting more and more popular over the years, even can be named as new Cannes for the digital advertising geeks. Some of the top speakers; Danah Boyd, [...]

Posted 19 March 2010 § learned ‡ Comments (0) ° Tagged: , , , ,

The Hero

The Hero is real viral campaign with its 26.1 million visits in 12 weeks. The campaign has launched by Draftfcb Sweden for their client Radiotjänst, Sweden’s public TV and Radio license fee collector.
The film totally fits to the aim of the campaign. Draftfcb says that, Radiotjänst wanted to show the young metropolitan target audience in [...]

Posted 21 February 2010 § learned § observed ‡ Comments (0) ° Tagged: ,

2009 MMA Global Mobile Marketing Award Winners

It is a late news but the Fifth Annual Global Mobile Marketing Award winners were announced for 2009. Two Turkish campaign were also awarded. The list below includes some of the winners that I was able to find detailed info.
Mobile Innovation: Creativity
Pepsi Makes Your Day, Rabarba Ietisim Hizmetleri

Mobile Messaging Campaign
Kraft Foods Turkey / Patos, Mobilera
Obama [...]

Posted 15 February 2010 § learned § list ‡ Comments (0) °

Multicultural Agency of the Year: Latinworks

Ad Age recently announced their annual Agency A List and Latinworks was selected Multicultural Agency of the Year for 2009. One more time, I noticed how lucky I was with working at Latinworks at some part of my life ( a five month long internship).
Last year, Latinworks’ Starburst commercial won Silver Lion at Cannes Advertising [...]

Posted 31 January 2010 § learned ‡ Comments (0) ° Tagged: , ,