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Category Archives: learned

Gowalla, Cornify and Vark at SXSW 2010

At the SXSW 2010 Awards, Gowalla beat Foursquare in the mobile category. The reason might be Gowalla is using GPS data to confirm a person is actually at the stated place, whereas Foursquare does not.
Another most talked website is  Cornify which had the People’s Choice Award. It generates a button you put on your blog and [...]

Posted 15 April 2010 † Burcu Arikan § ‡ Comments (0) ° Tagged: , , ,

Youtube’s Partner Program Independent Musicians

Youtube launched a partner program at SXSW 2010 called Musicians Wanted. Musicians who are accepted by Youtube will be able to make money when their Youtube videos are embedded on external websites, including music blogs. They’ll also get to add tour dates and “buy” links for music, merchandise and receive advertising generated from pre-roll, text [...]

Posted 21 March 2010 † Burcu Arikan § ‡ Comments (0) ° Tagged: , , ,

The South by Southwest Festival 2010

Only two days left to the end of this year’s SXSW Festival. One more time, I’m so jealous of people who attending to the festival. SXSW Interactive is getting more and more popular over the years, even can be named as new Cannes for the digital advertising geeks. Some of the top speakers; Danah Boyd, [...]

Posted 19 March 2010 † Burcu Arikan § ‡ Comments (0) ° Tagged: , , , ,

The Hero

The Hero is real viral campaign with its 26.1 million visits in 12 weeks. The campaign has launched by Draftfcb Sweden for their client Radiotjänst, Sweden’s public TV and Radio license fee collector.
The film totally fits to the aim of the campaign. Draftfcb says that, Radiotjänst wanted to show the young metropolitan target audience in [...]

Posted 21 February 2010 † Burcu Arikan § observed ‡ Comments (0) ° Tagged: ,

2009 MMA Global Mobile Marketing Award Winners

It is a late news but the Fifth Annual Global Mobile Marketing Award winners were announced for 2009. Two Turkish campaign were also awarded. The list below includes some of the winners that I was able to find detailed info.
Mobile Innovation: Creativity
Pepsi Makes Your Day, Rabarba Ietisim Hizmetleri

Mobile Messaging Campaign
Kraft Foods Turkey / Patos, Mobilera
Obama [...]

Posted 15 February 2010 † Burcu Arikan § list ‡ Comments (0) °

Multicultural Agency of the Year: Latinworks

Ad Age recently announced their annual Agency A List and Latinworks was selected Multicultural Agency of the Year for 2009. One more time, I noticed how lucky I was with working at Latinworks at some part of my life ( a five month long internship).
Last year, Latinworks’ Starburst commercial won Silver Lion at Cannes Advertising [...]

Posted 31 January 2010 † Burcu Arikan § ‡ Comments (0) ° Tagged: , ,

Next Generation Effectiveness – Paranormal Activity

Paranormal Activity, the low-budget movie had created buzz with some support of online listing firm Eventful. Eventful is a site that lets users request an artist come to their town – enough requests, and the site will arrange the gig. Paramount Pictures used this to promote their movie, by setting up a page on Eventful, [...]

Posted 17 January 2010 † Burcu Arikan § ‡ Comments (0) ° Tagged: , , ,

Top News Stories of 2009

The website Journalism.org monitored the news from 55 outlets every week, calculated what percent of the week’s print, television, radio, and internet reporting is devoted to each story. At the end, the picture above was created by GOOD Magazine. It seems economic crisis and health care reform news took the biggest part in 2009. For [...]

Posted 02 January 2010 † Burcu Arikan § ‡ Comments (0) ° Tagged: ,

The Auteurs

The Auteurs is a great movie site from a MIT graduate, Efe Cakarel, which is listed as one of the top movie site with Netflix and IMDB,  For now, we are not able to watch all the movies from Turkey region, but still there are lots of choice to discover.

Posted 27 September 2009 † Burcu Arikan § ‡ Comments (0) ° Tagged: , ,

How To Prepare For The Future Of Search
View more presentations from Charlene Li.

Posted 01 September 2009 † Burcu Arikan § ‡ Comments (0) ° Tagged: ,