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Category Archives: observed

A Hyperlocal Web Project

I have recently discovered a website called The Bold Italic, a great hyperlocal project for San Franciscans.  The website is developed by IDEO for Gannett, one of the largest media company in the United States.
As they describe it, their mission is  to help people become better locals, equipping their members with rare local intel, backstory and [...]

Posted 25 July 2010 † Burcu Arikan § ‡ Comments (0) ° Tagged: , ,

The Hero

The Hero is real viral campaign with its 26.1 million visits in 12 weeks. The campaign has launched by Draftfcb Sweden for their client Radiotjänst, Sweden’s public TV and Radio license fee collector.
The film totally fits to the aim of the campaign. Draftfcb says that, Radiotjänst wanted to show the young metropolitan target audience in [...]

Posted 21 February 2010 † Burcu Arikan § learned ‡ Comments (0) ° Tagged: ,

Festival Time: South By Southwest 09

Now, it’s time to go to amazing South By Southwest Festival in Austin. It’s an annual music, film and digital industry event that takes place every spring in Austin, Texas. SXSW Interactive is an important part of the festival because of attracting digital entrepreneurs from all around the world by focusing on emerging technologies. For [...]

Posted 15 March 2009 † Burcu Arikan § ‡ Comments (0) ° Tagged: , , , ,

Vaseline Interactive Campaign

Prescribe Nation is a social experiment by Vaseline. Vaseline first finds people with the highest need for a good moisturizer for their skin. These people live in Alaska, in a village callled Kodiak. Then, Vaseline finds Retal. She is a mother of four, vocal instructor and maternal pillar of the 6.000 strong Kodiak population. She [...]

Posted 23 November 2008 † Burcu Arikan § review ‡ Comments (0) ° Tagged: ,

Interactivity of Nike Human Race

Nike’s latest worldwide project “The Human Race 10 K” unites a million runners, amateur and professional alike, in 25 cities around the world. The goal of the race is get you to run, to contribute to a good cause. When you register for the Human Race you can choose one of 3 foundations. The UN [...]

Posted 05 September 2008 † Burcu Arikan § review ‡ Comments (0) ° Tagged: ,

Another Revolution in Social Media:Social Search Engines

Marissa Mayer who is Google’s Vice President of Search Product and one of the public faces of Google, interviewed with Venturebeat about Google’s interest in social search and their future plans in that area. She says that Google has different ideas to implement social search. Some of them are,
Labelling: With labeling, Google users [...]

Posted 15 August 2008 † Burcu Arikan § review ‡ Comments (0) ° Tagged: , ,

Who is interactive in Turkey?

This entry is about the brief summary of interactive agencies in Turkey. I listed some of them below.
Trafo, provides direct and interactive marketing services for Rafineri. Trafo is doing online branding, creative strategies management, digital design, viral and guerrilla marketing, trend watching. Different from other interactive agencies,  event and organization management is one of their [...]

Posted 13 August 2008 † Burcu Arikan § ‡ Comments (0) ° Tagged: ,

Why is Obama’s viral campaign succesful?

I should definitely write someting about Obama, especially after his gorgeous Berlin talk. Obama is not a president yet, just a presidential candidate, but his speech had the same effect with former famous Berlin speakers, Ronald Reagen and Kennedy. Thousands of fans watched him there.
Obama campaign has been one of the best organized and executed [...]

Posted 30 July 2008 † Burcu Arikan § ‡ Comments (0) ° Tagged: , , , , ,

SXSW Interactive, Film and Music Festival

I can’t imagine my blog without an Austin tag.
South by Southwest Festival (SXSW) takes place in Austin every spring. It’s a set of film, music and interactive festival and one of the famous ones in the U.S. I couldn’t attend in 2008 because, the tickets of interactive section range from 250$ to 450$, which is [...]

Posted 30 July 2008 † Burcu Arikan § ‡ Comments (0) ° Tagged: , ,

Hispanic and Turkish Customers

Last semester, I was interning at a well known Hispanic-targeted advertising agency. Why I was there?
- First, I got my acceptance from this agency without knowing any Spanish word:)
-Second, I was in Texas and the Hispanic population is really high in Texas (second after California).
At the agency, I was working on a new culturally relevant [...]

Posted 29 June 2008 † Burcu Arikan § ‡ Comments (0) ° Tagged: ,