Category Archives: review

Techcrunch’s 52 Startups

It’s a late news, but still important for me. Also, it has not been updated yet. Yammer is the winner of Techcrunch50 Startups 2008. Yammer is an enterprise version of Twitter. So, you answer, what are you working on question by using Yammer. It allows people post news, links, ask questions, get answers. The most [...]

Kraft iFood Assistant

Kraft Food has launched a new iPhone and iPod touch application that offers consumers access to food and meal-planning ideas.
Called the iFood Assistant, the app can be downloaded from the Apple App Store for installation on any iPhone or iPod touch. The app targets consumers on the go looking for recipes.
The iFood Assistant includes more [...]

Vaseline Interactive Campaign

Prescribe Nation is a social experiment by Vaseline. Vaseline first finds people with the highest need for a good moisturizer for their skin. These people live in Alaska, in a village callled Kodiak. Then, Vaseline finds Retal. She is a mother of four, vocal instructor and maternal pillar of the 6.000 strong Kodiak population. She [...]

Facebook App-vertisements

Context Optional is a social marketing company that provides applications aimed at engaging the social sites’ audience. Miller, Absolut and Microsoft recently launched Facebook applications with Context Optional. They worked with Digitas and designed a toasting application that celebrates everyday. Absolut’s Facebook application is for voting the best bartender. And, Microsoft allows users to create [...]

Interactivity of Nike Human Race

Nike’s latest worldwide project “The Human Race 10 K” unites a million runners, amateur and professional alike, in 25 cities around the world. The goal of the race is get you to run, to contribute to a good cause. When you register for the Human Race you can choose one of 3 foundations. The UN [...]

Make money shortening links

Adjix is a URL shortener but at the same those who sign up to use it. Adjix caters to what it calls a growing need for short Web addresses. People not only send addresses by e-mail, they increasingly use text messaging on cell phones, which has very limited space. In addition, long links may [...]

Another Revolution in Social Media:Social Search Engines

Marissa Mayer who is Google’s Vice President of Search Product and one of the public faces of Google, interviewed with Venturebeat about Google’s interest in social search and their future plans in that area. She says that Google has different ideas to implement social search. Some of them are,
Labelling: With labeling, Google users [...]

Attention to RSS Advertising

Today, more people are using RSS feeds. For the ones who don’t know RSS; is a group of Web feed formats used to publish frequently updated content such as blog entries, news headlines in a standardized format, the orange color logo on every webpage.
A Clickz article said that t0hirty-four percent of global respondents to a [...]

Campaign Strategies for Mobile Advertising

AdMob is one of the world’s largest mobile advertising marketplace, offering solutions for both discovery and monetization on the mobile web. AdMob has several campaign several strategies for mobile advertising such as clicking to call that lets a mobile subscriber call your nearest retail outlet or call center with a single click from your ad. [...]

Replacing Online Advertising with Art

Add-Art is a free application for Firefox browsers that replaces Web ads with contemporary art. The art shows are updated every two weeks and feature contemporary artists and curators. For many, replacing ads with blank space would be enough. Add-Art attempts to do something more interesting than just blocking ads – it turns your browser [...]