Paranormal Activity, the low-budget movie had created buzz with some support of online listing firm Eventful. Eventful is a site that lets users request an artist come to their town – enough requests, and the site will arrange the gig. Paramount Pictures used this to promote their movie, by setting up a page on Eventful, and asking people to request the film.
At first, Paramount Pictures planned to release the film in the Top 10 cities where the most moviegoers requested it. Later, Paramount promised to release “Paranormal Activity” nationwide if it got 1 million moviegoers to demand it. And, Paramount had its 1 million requests on Eventful.
Eventful also has a widget that appears on artists’ Facebook and MySpace pages so fans can vote there. When fans demand an appearance, they can post it on their social-networking sites or on Twiter.
We are lucky to have a website in Turkey similar to Eventful, which is kimgelsin.com. This website is mostly focus on music industry but still might be an attractive medium for companies.
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