Ad Age recently announced their annual Agency A List and Latinworks was selected Multicultural Agency of the Year for 2009. One more time, I noticed how lucky I was with working at Latinworks at some part of my life ( a five month long internship).
Last year, Latinworks’ Starburst commercial won Silver Lion at Cannes Advertising Festival and for the first time a U.S Hispanic agency won a silver award.
Bud Light Classroom commercial is one of the other famous work of Latinworks, which was also awarded with Bronze Lion at Cannes. This funny spot for Anheuser-Busch features comedian Carlos Mencia teaching a group of immigrants how to order a Bud Light in English slang. The commercial was named as the most watched spot among all commercials that aired during the Super Bowl by TiVo in 2008. And, the follow up commercial came for the next Super Bowl with “Language of Love”. This time Mencia tries to coach of his students in the art of picking up women, by convincing the guys that American women love foreign accents. I hope to hear Latinworks’ name more..
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