The Hero is real viral campaign with its 26.1 million visits in 12 weeks. The campaign has launched by Draftfcb Sweden for their client Radiotjänst, Sweden’s public TV and Radio license fee collector.
The film totally fits to the aim of the campaign. Draftfcb says that, Radiotjänst wanted to show the young metropolitan target audience in Sweden that they are an important part of the Swedish public service system and get them to start paying the broadcast fee. Knowing that this audience frequently uses the Internet and takes many things for granted in their “it’s all about me” world, the idea was to appeal to them by giving them an opportunity to star in their own film — as the hero of the world. At the end, the site had 66 million page view in 230 countries.
Here is my The Hero film.
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