Tag Archives: movie

Next Generation Effectiveness – Paranormal Activity

Paranormal Activity, the low-budget movie had created buzz with some support of online listing firm Eventful. Eventful is a site that lets users request an artist come to their town – enough requests, and the site will arrange the gig. Paramount Pictures used this to promote their movie, by setting up a page on Eventful, [...]

Promoting “Be Kind Rewind”

I have recently seen Michel Gondry’s new movie, Be Kind Rewind.
I did not find the movie interesting except its visual perfection. However, at the end of the movie, I understood what Gondry made different about this movie. At the end of the movie, you’re being directed to the website of Be Kind Rewind. I have [...]