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Tag Archives: social networks

Gowalla, Cornify and Vark at SXSW 2010

At the SXSW 2010 Awards, Gowalla beat Foursquare in the mobile category. The reason might be Gowalla is using GPS data to confirm a person is actually at the stated place, whereas Foursquare does not.
Another most talked website is  Cornify which had the People’s Choice Award. It generates a button you put on your blog and [...]

Posted 15 April 2010 † Burcu Arikan § learned ‡ Comments (0) ° Also tagged: , ,

Next Generation Effectiveness – Paranormal Activity

Paranormal Activity, the low-budget movie had created buzz with some support of online listing firm Eventful. Eventful is a site that lets users request an artist come to their town – enough requests, and the site will arrange the gig. Paramount Pictures used this to promote their movie, by setting up a page on Eventful, [...]

Posted 17 January 2010 † Burcu Arikan § learned ‡ Comments (0) ° Also tagged: , ,

Make money shortening links

Adjix is a URL shortener but at the same those who sign up to use it. Adjix caters to what it calls a growing need for short Web addresses. People not only send addresses by e-mail, they increasingly use text messaging on cell phones, which has very limited space. In addition, long links may [...]

Posted 24 August 2008 † Burcu Arikan § review ‡ Comments (0) ° Also tagged:

Top Interactive Advertising Blogs that I read

Not all of these links below are directly related to interactive advertising. Some of them are for the insight that every advertising people need to track on the innovation.
Digital Hive; a blog from the account planning group at Digitas; one of the top interactive advertising agencies in the United States.
The Long Tail; a blog from [...]

Posted 23 June 2008 † Burcu Arikan § list ‡ Comments (0) ° Also tagged: , , , ,

Advertising at FriendFeed

I’m using FriendFeed for a while. I might be obsessed with it after all my Facebook friends register for it. Right now, I have only three friends using FriendFeed. Normally, my curiosity is not that high for now.
The Ad Age article says that, FriendFeed has the potential to become as big as Google. There are [...]

Posted 20 June 2008 † Burcu Arikan § review ‡ Comments (0) ° Also tagged: , , , , , , , ,

Green Marketing on Social Network Websites

Advertising on social network provides a powerful channel for marketers to reach online consumers in an “environment which they helped create”.
I read an article on futurelab.net about why green category may be better positioned than most to exploit social networks as a marketing channel. 3 reasons for positioning:
- Social network users like to share content [...]

Posted 04 July 2007 † Burcu Arikan § review ‡ Comments (0) ° Also tagged: , , ,