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Tag Archives: viral

The Hero

The Hero is real viral campaign with its 26.1 million visits in 12 weeks. The campaign has launched by Draftfcb Sweden for their client Radiotjänst, Sweden’s public TV and Radio license fee collector.
The film totally fits to the aim of the campaign. Draftfcb says that, Radiotjänst wanted to show the young metropolitan target audience in [...]

Posted 21 February 2010 † Burcu Arikan § learned § observed ‡ Comments (0) ° Also tagged:

Why is Obama’s viral campaign succesful?

I should definitely write someting about Obama, especially after his gorgeous Berlin talk. Obama is not a president yet, just a presidential candidate, but his speech had the same effect with former famous Berlin speakers, Ronald Reagen and Kennedy. Thousands of fans watched him there.
Obama campaign has been one of the best organized and executed [...]

Posted 30 July 2008 † Burcu Arikan § observed ‡ Comments (0) ° Also tagged: , , , ,