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Tag Archives: viral advertising

Youtube’s Partner Program Independent Musicians

Youtube launched a partner program at SXSW 2010 called Musicians Wanted. Musicians who are accepted by Youtube will be able to make money when their Youtube videos are embedded on external websites, including music blogs. They’ll also get to add tour dates and “buy” links for music, merchandise and receive advertising generated from pre-roll, text [...]

Posted 21 March 2010 † Burcu Arikan § learned ‡ Comments (0) ° Also tagged: , ,

The Hero

The Hero is real viral campaign with its 26.1 million visits in 12 weeks. The campaign has launched by Draftfcb Sweden for their client Radiotjänst, Sweden’s public TV and Radio license fee collector.
The film totally fits to the aim of the campaign. Draftfcb says that, Radiotjänst wanted to show the young metropolitan target audience in [...]

Posted 21 February 2010 † Burcu Arikan § learned § observed ‡ Comments (0) ° Also tagged:

Promoting “Be Kind Rewind”

I have recently seen Michel Gondry’s new movie, Be Kind Rewind.
I did not find the movie interesting except its visual perfection. However, at the end of the movie, I understood what Gondry made different about this movie. At the end of the movie, you’re being directed to the website of Be Kind Rewind. I have [...]

Posted 11 April 2008 † Burcu Arikan § review ‡ Comments (0) ° Also tagged: , , ,