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Author Archives Burcu Arikan

Attention to RSS Advertising

Today, more people are using RSS feeds. For the ones who don’t know RSS; is a group of Web feed formats used to publish frequently updated content such as blog entries, news headlines in a standardized format, the orange color logo on every webpage.
A Clickz article said that t0hirty-four percent of global respondents to a [...]

Posted 18 July 2008 § review ‡ Comments (0) ° Tagged:

Campaign Strategies for Mobile Advertising

AdMob is one of the world’s largest mobile advertising marketplace, offering solutions for both discovery and monetization on the mobile web. AdMob has several campaign several strategies for mobile advertising such as clicking to call that lets a mobile subscriber call your nearest retail outlet or call center with a single click from your ad. [...]

Posted 14 July 2008 § review ‡ Comments (0) ° Tagged:

Replacing Online Advertising with Art

Add-Art is a free application for Firefox browsers that replaces Web ads with contemporary art. The art shows are updated every two weeks and feature contemporary artists and curators. For many, replacing ads with blank space would be enough. Add-Art attempts to do something more interesting than just blocking ads - it turns your browser [...]

Posted 06 July 2008 § review ‡ Comments (0) ° Tagged:

Hispanic and Turkish Customers

Last semester, I was interning at a well known Hispanic-targeted advertising agency. Why I was there?
- First, I got my acceptance from this agency without knowing any Spanish word:)
-Second, I was in Texas and the Hispanic population is really high in Texas (second after California).
At the agency, I was working on a new culturally relevant [...]

Posted 29 June 2008 § observed ‡ Comments (0) ° Tagged: ,

Top Interactive Advertising Blogs that I read

Not all of these links below are directly related to interactive advertising. Some of them are for the insight that every advertising people need to track on the innovation.
Digital Hive; a blog from the account planning group at Digitas; one of the top interactive advertising agencies in the United States.
The Long Tail; a blog from [...]

Posted 23 June 2008 § list ‡ Comments (0) ° Tagged: , , , , ,

Advertising at FriendFeed

I’m using FriendFeed for a while. I might be obsessed with it after all my Facebook friends register for it. Right now, I have only three friends using FriendFeed. Normally, my curiosity is not that high for now.
The Ad Age article says that, FriendFeed has the potential to become as big as Google. There are [...]

Posted 20 June 2008 § review ‡ Comments (0) ° Tagged: , , , , , , , , ,

Promoting “Be Kind Rewind”

I have recently seen Michel Gondry’s new movie, Be Kind Rewind.
I did not find the movie interesting except its visual perfection. However, at the end of the movie, I understood what Gondry made different about this movie. At the end of the movie, you’re being directed to the website of Be Kind Rewind. I have [...]

Posted 11 April 2008 § review ‡ Comments (0) ° Tagged: , , , ,

Tumblelog

A tumblelog (or tlog) is a variation of a blog that favors short-form, mixed-media posts over the longer editorial posts frequently associated with blogging. Common post formats found on tumblelogs include links, photos, quotes, dialogues, and video. Unlike blogs, tumblelogs are frequently used to share the author’s creations, discoveries, or experiences while providing little or [...]

Posted 15 March 2008 § review ‡ Comments (0) ° Tagged: , , , , ,

Contextual Advertising: Facebook

One more Facebook article, which is not surprising.
Facebook is planning a new advertising system that will target ad delivery based on profile information added by Facebook users.
According to a TechCrunch article, the new system will “let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves [...]

Posted 11 March 2008 § review ‡ Comments (0) ° Tagged:

Free Economy

Chris Anderson, the editor of Wired magazine, plans to crystallize the implications of doing business when the cost of products, services and storage is falling rapidly toward zero.
He said to Advertising Age that there are 3 kinds of free. In the first one, the product is free because it’s subsidized by the advertiser. That’s called [...]

Posted 26 February 2008 § review ‡ Comments (0) ° Tagged: , , , , ,