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Category Archives: observed

Interactivity of Nike Human Race

Nike’s latest worldwide project “The Human Race 10 K” unites a million runners, amateur and professional alike, in 25 cities around the world. The goal of the race is get you to run, to contribute to a good cause. When you register for the Human Race you can choose one of 3 foundations. The UN [...]

Posted 05 September 2008 † Burcu Arikan § review ‡ Comments (0) ° Tagged: ,

Another Revolution in Social Media:Social Search Engines

Marissa Mayer who is Google’s Vice President of Search Product and one of the public faces of Google, interviewed with Venturebeat about Google’s interest in social search and their future plans in that area. She says that Google has different ideas to implement social search. Some of them are,
Labelling: With labeling, Google users [...]

Posted 15 August 2008 † Burcu Arikan § review ‡ Comments (0) ° Tagged: , ,

Who is interactive in Turkey?

This entry is about the brief summary of interactive agencies in Turkey. I listed some of them below.
Trafo, provides direct and interactive marketing services for Rafineri. Trafo is doing online branding, creative strategies management, digital design, viral and guerrilla marketing, trend watching. Different from other interactive agencies,  event and organization management is one of their [...]

Posted 13 August 2008 † Burcu Arikan § ‡ Comments (0) ° Tagged: ,

Why is Obama’s viral campaign succesful?

I should definitely write someting about Obama, especially after his gorgeous Berlin talk. Obama is not a president yet, just a presidential candidate, but his speech had the same effect with former famous Berlin speakers, Ronald Reagen and Kennedy. Thousands of fans watched him there.
Obama campaign has been one of the best organized and executed [...]

Posted 30 July 2008 † Burcu Arikan § ‡ Comments (0) ° Tagged: , , , , ,

SXSW Interactive, Film and Music Festival

I can’t imagine my blog without an Austin tag.
South by Southwest Festival (SXSW) takes place in Austin every spring. It’s a set of film, music and interactive festival and one of the famous ones in the U.S. I couldn’t attend in 2008 because, the tickets of interactive section range from 250$ to 450$, which is [...]

Posted 30 July 2008 † Burcu Arikan § ‡ Comments (0) ° Tagged: , ,

Hispanic and Turkish Customers

Last semester, I was interning at a well known Hispanic-targeted advertising agency. Why I was there?
- First, I got my acceptance from this agency without knowing any Spanish word:)
-Second, I was in Texas and the Hispanic population is really high in Texas (second after California).
At the agency, I was working on a new culturally relevant [...]

Posted 29 June 2008 † Burcu Arikan § ‡ Comments (0) ° Tagged: ,