Category Archives: review

Interactivity of Nike Human Race

Nike’s latest worldwide project “The Human Race 10 K” unites a million runners, amateur and professional alike, in 25 cities around the world. The goal of the race is get you to run, to contribute to a good cause. When you register for the Human Race you can choose one of 3 foundations. The UN [...]

Make money shortening links

Adjix is a URL shortener but at the same those who sign up to use it. Adjix caters to what it calls a growing need for short Web addresses. People not only send addresses by e-mail, they increasingly use text messaging on cell phones, which has very limited space. In addition, long links may [...]

Another Revolution in Social Media:Social Search Engines

Marissa Mayer who is Google’s Vice President of Search Product and one of the public faces of Google, interviewed with Venturebeat about Google’s interest in social search and their future plans in that area. She says that Google has different ideas to implement social search. Some of them are,
Labelling: With labeling, Google users [...]

Attention to RSS Advertising

Today, more people are using RSS feeds. For the ones who don’t know RSS; is a group of Web feed formats used to publish frequently updated content such as blog entries, news headlines in a standardized format, the orange color logo on every webpage.
A Clickz article said that t0hirty-four percent of global respondents to a [...]

Campaign Strategies for Mobile Advertising

AdMob is one of the world’s largest mobile advertising marketplace, offering solutions for both discovery and monetization on the mobile web. AdMob has several campaign several strategies for mobile advertising such as clicking to call that lets a mobile subscriber call your nearest retail outlet or call center with a single click from your ad. [...]

Replacing Online Advertising with Art

Add-Art is a free application for Firefox browsers that replaces Web ads with contemporary art. The art shows are updated every two weeks and feature contemporary artists and curators. For many, replacing ads with blank space would be enough. Add-Art attempts to do something more interesting than just blocking ads - it turns your browser [...]

Advertising at FriendFeed

I’m using FriendFeed for a while. I might be obsessed with it after all my Facebook friends register for it. Right now, I have only three friends using FriendFeed. Normally, my curiosity is not that high for now.
The Ad Age article says that, FriendFeed has the potential to become as big as Google. There are [...]

Promoting “Be Kind Rewind”

I have recently seen Michel Gondry’s new movie, Be Kind Rewind.
I did not find the movie interesting except its visual perfection. However, at the end of the movie, I understood what Gondry made different about this movie. At the end of the movie, you’re being directed to the website of Be Kind Rewind. I have [...]

Tumblelog

A tumblelog (or tlog) is a variation of a blog that favors short-form, mixed-media posts over the longer editorial posts frequently associated with blogging. Common post formats found on tumblelogs include links, photos, quotes, dialogues, and video. Unlike blogs, tumblelogs are frequently used to share the author’s creations, discoveries, or experiences while providing little or [...]

Contextual Advertising: Facebook

One more Facebook article, which is not surprising.
Facebook is planning a new advertising system that will target ad delivery based on profile information added by Facebook users.
According to a TechCrunch article, the new system will “let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves [...]