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Category Archives: review

Promoting “Be Kind Rewind”

I have recently seen Michel Gondry’s new movie, Be Kind Rewind.
I did not find the movie interesting except its visual perfection. However, at the end of the movie, I understood what Gondry made different about this movie. At the end of the movie, you’re being directed to the website of Be Kind Rewind. I have [...]

Posted 11 April 2008 † Burcu Arikan § ‡ Comments (0) ° Tagged: , , , ,

Tumblelog

A tumblelog (or tlog) is a variation of a blog that favors short-form, mixed-media posts over the longer editorial posts frequently associated with blogging. Common post formats found on tumblelogs include links, photos, quotes, dialogues, and video. Unlike blogs, tumblelogs are frequently used to share the author’s creations, discoveries, or experiences while providing little or [...]

Posted 15 March 2008 † Burcu Arikan § ‡ Comments (0) ° Tagged: , , , , ,

Contextual Advertising: Facebook

One more Facebook article, which is not surprising.
Facebook is planning a new advertising system that will target ad delivery based on profile information added by Facebook users.
According to a TechCrunch article, the new system will “let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves [...]

Posted 11 March 2008 † Burcu Arikan § ‡ Comments (0) ° Tagged:

Free Economy

Chris Anderson, the editor of Wired magazine, plans to crystallize the implications of doing business when the cost of products, services and storage is falling rapidly toward zero.
He said to Advertising Age that there are 3 kinds of free. In the first one, the product is free because it’s subsidized by the advertiser. That’s called [...]

Posted 26 February 2008 † Burcu Arikan § ‡ Comments (0) ° Tagged: , , , , ,

Green Marketing on Social Network Websites

Advertising on social network provides a powerful channel for marketers to reach online consumers in an “environment which they helped create”.
I read an article on futurelab.net about why green category may be better positioned than most to exploit social networks as a marketing channel. 3 reasons for positioning:
- Social network users like to share content [...]

Posted 04 July 2007 † Burcu Arikan § ‡ Comments (0) ° Tagged: , , , ,