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Category Archives: Uncategorized

News From Family

 
MYPOCKET is my brother Burak Arikan’s new project. MYPOCKET discloses Burak’s personal financial records to the world by exploring and revealing essential patterns in the daily transactions of his bank account. These are the records that we usually keep secret, whereas financial institutions intensively analyze them to score our credibility. Archived on the site, the [...]

Posted 28 January 2008 † Burcu Arikan § ‡ Comments (0) °

Openads

Openads is an open source advertising community dedicated to helping publishers make more money.
With openads, Web site owners are free to choose banners, campaigns and terms that suit them. Openads’ “ad server”, a device lets Web site owners take control of their online advertising management. It provides the technology needed by Web sites to control [...]

Posted 23 January 2008 † Burcu Arikan § ‡ Comments (0) °

Thinking With Type

I have just read a book about typography, Thinking With Type by Ellen Lupton. This book is not only about offering solutions to designers about their basic challenges. It’s also very useful for advertising people to form the strategy of the most effective prints, magazine copies, and of course web sites.
For instance, it says [...]

Posted 20 January 2008 † Burcu Arikan § ‡ Comments (0) °

Postsecret.blogspot

I have learned about PostSecret from my team mates this year while working on a campaign. Also, after listening the creator of this blog, I understood one more time the power of interactive communities. Frank Warren discussed his famous art project and web blog at the University of Texas at Austin in November. More [...]

Posted 31 December 2007 † Burcu Arikan § ‡ Comments (0) °

Everybody Loves Turkey

I have recently seen two ads about supporting foreign investment in Turkey. One of the print ads was in The New York Times, the other was in The Economist. These two ads are explaining briefly the key points of why investing in Turkey is a profitable business.
Although Turkey has increasing problems nowadays, such as Armenian [...]

Posted 31 October 2007 † Burcu Arikan § ‡ Comments (0) °

Working at Ebay

This summer, I did my internship at Ebay-Gittigidiyor.com.
In February, Ebay has acquired a minority stake in GittiGidiyor.com, the leading online marketplaces in Turkey. After I learned this acquisition, began to dream about working there. Then, the dream came true, and I was there after a 1.5 hour trip to the Asian part of Istanbul.
Here [...]

Posted 09 October 2007 † Burcu Arikan § ‡ Comments (0) °

Google Inc.- Grand Central Communication

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Posted 12 July 2007 † Burcu Arikan § ‡ Comments (0) °

Video Advertising

After Google Inc. acquired Youtube, they moved into in-video advertising. In the new in video Google/Youtube advertising, text ads are imposed over the video. Clicking on the advertising text results in a video advertisement appearing on top of the player.
I don’t know yet Google’s in-video advertising is related to the website content. If it [...]

Posted 18 May 2007 † Burcu Arikan § ‡ Comments (0) °

House Music and The Long Tail

Chris Anderson explains niche culture very well with an example which is the birth of house music in Chicago. “In the early 1980s, in a club called the Warehouse in Chicago, the resident DJ, Frankie Knuckles, was doing soemthing new. He was remixing, mashing up different genres of music into something brand new. Knuckles took [...]

Posted 08 April 2007 † Burcu Arikan § ‡ Comments (0) °

THE LONG TAIL

I finished reading The Long Tail which was a phrase before turning to a book, first coined by Chris Anderson in 2004 Wired Magazine. Anderson argues that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and [...]

Posted 08 April 2007 † Burcu Arikan § ‡ Comments (0) °