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Category Archives: Uncategorized

Online Journalism Symposium

Last weekend I attended to 8th International Symposium on Online Journalism at the University of Texas. The discussions were about the impact of the Digital Revolution on journalism. How audiences are moving from their old, passive attitude into the new, active role that affects even the production of the news.We heard from journalist from such [...]

Posted 02 April 2007 † Burcu Arikan § ‡ Comments (0) °

how to dress for Google interview ?

Working at the advertising department of Google is one of my dream.
I should begin from dressing to get this job.
Here is the guide for Google interview

Posted 27 March 2007 † Burcu Arikan § ‡ Comments (0) °

Body Lotions Online Survey

Please feel free to fill in my online survey. I am sure you will enjoy it a lot It is about body lotions which are convenients good products.

Posted 23 March 2007 † Burcu Arikan § ‡ Comments (0) °

GOOD Magazine

Here is the ad for my branding project that I did with my team (Shelby Hausler, Qing Zhu, Thomas Peake)for the “creative strategy” class. Our client was GOOD Magazine which is a new magazine targeting socially aware, liberal activists. It is a kind of Wired Magazine

Posted 22 March 2007 † Burcu Arikan § ‡ Comments (0) °

Lulu.com

Lulu.com is a new DIY (do it yourself) publisher. For less than two hundred dollars, Lulu can not only turn your book into paperback or hardcover and give it an ISBN number, also ensure that it gets listed with online retailers. So, you can see your book side by side with best sellers This [...]

Posted 13 March 2007 † Burcu Arikan § ‡ Comments (0) °

Ugly Betty

I recently read an article in Time Magazine about Ugly Betty Tv Show.
It was about why 14 million people a week watch it. Because it is easier to hate a straw man or a straw Mexican than a person, it says.
The reality TV embodies everything there is to love ad despise about [...]

Posted 11 March 2007 † Burcu Arikan § ‡ Comments (0) °

Agency of the Year

Time magazine named “You” the Person of the Year. Not to be outdone, the influential industry trade publication Advertising Age selected “The Consumer” as its ad agency of the year. Here is the answer why consumer is the ad agency of the year. Probably, you have heard the experiment from viral ways which is [...]

Posted 20 January 2007 † Burcu Arikan § ‡ Comments (0) °

Web Advertising

The last book that I read and tried to finish on time to return to library is about web advertising. This book is the thesis of Anja Janoschka from University of Zurich. In this book, she described the new forms of communication that emerged through the interactive capability of the Internet and discussed the effects [...]

Posted 18 January 2007 † Burcu Arikan § ‡ Comments (0) °

English

I decided to write my blog in English for my sake. Some of the informations can be already known by readers. Anyway, I will write down most of the things that I read or found interesting because, with this way I am learning more.

Posted 18 January 2007 † Burcu Arikan § ‡ Comments (0) °

Divergent & Convergent Thinking

My project team and I made this children book for our “Creative Strategy” class. We tried to teach “convergent vs. divergent thinking” topic to someone who’s never heard of it before.
Convergent thinking is oriented towards deriving the single best (or correct) answer to a clearly defined question. It emphasizes speed, accuracy, logic, and the [...]

Posted 01 January 2007 † Burcu Arikan § ‡ Comments (0) °