One more Facebook article, which is not surprising.
Facebook is planning a new advertising system that will target ad delivery based on profile information added by Facebook users.
According to a TechCrunch article, the new system will “let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves and predict what products and services users might be interested in even before they have specifically mentioned an area.”
Google is already delivering contextual advertising with Google Adsense. However, Facebook is not only going to use user data and networking activities to deliver targeted advertising, they are going past that and trying to produce preemptive targeted advertising based on what they think you might want in the future.
I really wonder how Facebook will achieve this new advertising system technically. If they just look at the keywords, it is not that different from the Google Adsense. There should be another way of targeting.
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