Burcu Arikan

Advertising on social network provides a powerful channel for marketers to reach online consumers in an “environment which they helped create”.

I read an article on futurelab.net about why green category may be better positioned than most to exploit social networks as a marketing channel. 3 reasons for positioning:

- Social network users like to share content about being first in the know.

-Many consumers are linking to sites or sharing content if these sites or content support an underlying social cause.

-Links to lifestyle brands (or social causes) are ways for consumers to express this identity online.

Here are the ways of taking advantage in market for green category:

- Create profile on social network website ( Myspace, Facebook, Friendster..).

-Associate with celebrities.

- Tap into ” New Influentials” to build brand awareness, spread information via blogs and social network websites.

Here is the campaign of National Resource Defense Council; Move America Beyond Oil

And a profile page within Myspace tied to the campaign.

This is the ” Water Using Campaign” of World Wide Foundation, came to me via email, from “tell a friend” way. WWF Turkey should use viral advertising strategies by using social network websites beside tell a friend way.