Burcu Arikan

Nike’s latest worldwide project “The Human Race 10 K” unites a million runners, amateur and professional alike, in 25 cities around the world. The goal of the race is get you to run, to contribute to a good cause. When you register for the Human Race you can choose one of 3 foundations. The UN Refugee Agency, the Lance Armstrong Foundation, or the World Wildlife Foundation).  Then, you accumulate miles while training for the event (and at the 10K event). These miles will be converted into donations for the foundation you chose at registration. Of course there’s a business aim of this huge campaign. Nike informed people about the new Nike+ that allows you to measure the distance you run, know how many calories you’e burned, listen favorite music while running. With the Nike+widgets, you can share your workout scores with the rest of  the world in addition to getting helpdul information with the iGoogle widget. Nike is completely using Web 2.0

In addition, Armstrong Livestrong bracelet (yellow silicone gel bracelet sold raise money for cancer research)  itself is a buzz marketing project, so it supports web 2.0 strategies. Therefore, it’s a good idea to include Armstrong foundation in this project ( As a reminder these yellow bracelets are also very popular with their fake ones:). And, Austin is included in these famous 25 cities because Armstrong Foundation is based in Austin. This information is for the ones who have no idea where and what Austin is:)