Burcu Arikan

I finished reading The Long Tail which was a phrase before turning to a book, first coined by Chris Anderson in 2004 Wired Magazine. Anderson argues that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. With The Long Tail concept, he explains Google’s strategic thinking, websites similar to Amazon.com and future business models which is related to consumers in digital age and niches not hits.

There are three forces of The Long Tail;
1.Democratize the tools of production. It means more stuff, which lengthens the Tail.
2.Democratize the tools of distribution. It means more access to niches, which fattens the Tail.
3.Connect supply and demand means driving business from hits to niches.

You can see the famous The Long Tail graph above.