Burcu Arikan

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  • Bio
  • Papers
    • The Effect of Social Categorization Processes On Communication Efficiency Parametrics
    • Communication Conflict Situation Workshop
    • Woman in Turkish Media with Discourse Analysis Method
    • The Adaptation of Asch’s Experiment to the Effects of Minority on Majority
    • Fight Club: The Fight of Our Egos
    • Evolutionary Psychology
  • Works
    • Strategic Communication Models
    • Traditional and digital media planning
    • An online survey design
    • Account Planning and Branding

Strategic Communication Models

- An advertising budgeting model for Wilmore Paper Company, 2008.

- An online multiple criteria advertising budgeting model for the launch of a new consumer product, Solo Liquid Laundry Detergent, 2008.

- A media model for a gelatin dessert manufacturer, Cenco Corporation, 2008.

  • About

    This is Burcu Arikan's blog where she provides a running commentary on Internet advertising strategy. Subscribe to my RSS feed.
  • twitter.com/burcuarikan

    • @arikan abicigim sana ulasamiyorum, aksam geliyorsan seni aliyim bir yerden. in reply to arikan 1 week ago
    • got a Merry Christmas mail from India House. old days:( 2 weeks ago
    • back from Hattusa:( 3 weeks ago
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  • Pages

    • Bio
    • Papers
      • Communication Conflict Situation Workshop
      • Evolutionary Psychology
      • Fight Club: The Fight of Our Egos
      • The Adaptation of Asch’s Experiment to the Effects of Minority on Majority
      • The Effect of Social Categorization Processes On Communication Efficiency Parametrics
      • Woman in Turkish Media with Discourse Analysis Method
    • Works
      • Account Planning and Branding
      • An online survey design
      • Strategic Communication Models
      • Traditional and digital media planning
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